Master of Marketing Management ( MMM ) | IBSAMS

IBSAMS- Centre for Distance Learning's Two-Year Masters program in Retail Management through the distance mode is specially designed to equip the students with a comprehensive management education. It is intended to provide young graduates and working professionals an opportunity for developing management skills to compete successfully in the global business environment.

The curriculum has been designed to lay strong foundations for logical and analytical skills of the students. The programme provides an intensive, stimulating and challenging learning experience in the main management discipline. The curriculum covers all the important areas in the discipline of management which can be expected from a working manager. The successful completion of the program will enable executives to assume a strategic role in their organizations

  • Fast Track : 1 Year - (Semester System)
  • Regular : 2 Years - (Semester System)
  • Exam Duration : 30 Days
  • Course Code : 7006
  • Medium : English

Any Degree of Government University or of any other recognized University

B.C.A. (or) B.Sc. (Computer Science / Information Technology). However, these students have to write the pass first year M.C.A. Examination Papers. Year exemption alone will be given.

Any degree with a Post Graduate Diploma in Computer Science / Computer Application (PGDCA) of minimum one year duration of a recognized University.


Home Exam : 10 Days/Sem

Fees :

Rupees - 60,000
USD - $5400

Syllabus Details

Year Semester Sr. No. Paper Name Examination Code
I I 1 Principles of Management MMM01
  2 Financial Accounting MMM02
  3 Organizational Behavior MMM03
  4 Business Communication MMM04
II 1 Product & Brand Management MMM05
  2 Sales Management & Sales Promotion MMM06
  3 Consumer and Industrial Buyer Behaviour MMM07
  4 Financial Aspects of Marketing MMM08
II III 1 Services Marketing MMM09
  2 Customer Relationship Management MMM10
  3 Retail Management MMM11
  4 Marketing Management MMM12
IV 1 Strategic Management MMM13
  2 Strategic Marketing Management MMM14
  3 Integrated Marketing Communications & Digital Marketing MMM15
  4 Marketing Research & Analytics MMM16
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